Marketing on WhatsApp: 9 tips to create a good strategy

 

WhatsApp has become a very important work tool for thousands of companies, who use the app's Business tool to sell and keep in touch with thousands of customers.

It is common that, despite being very accessible, many shopkeepers still do not know how to use WhatsApp Business correctly, even failing to use the benefits of the tool to increase sales and company profits. 

Thinking about the importance of this means of communication, we will explain how it works and give you valuable tips to earn more. 

What are the advantages of WhatsApp Business?

With the growth of WhatsApp, a very important point of contact with customers emerged directly from the cell phone, creating a new channel for customer support, commercial transactions, and product dissemination. 

Then came the need for a WhatsApp totally focused on this type of market, without the characteristics of a messaging application for personal use, being possible then to create a business profile with various tools in order to improve the relationship with the customer and help in the sales of products or services.
 
With WhatsApp Business, you can:

Create a business profile

Unlike normal user profiles, you can enter essential information about your business, such as:

• address;
• site;
• email;
• segment;
• opening hours.

So, be careful when filling in your details, so that this information is a business card for your potential customers. 

Be quick with messages

Just like “normal” WhatsApp, there is the possibility of accessing the app via desktop via WhatsApp Web.

In Business mode, it is allowed to use the tools through the computer to control the messages sent and received. It is possible to manage communication in a practical and professional way.

It is also possible to send automatic messages while you are away. A great way to keep in touch with customers or interested parties, even when service is not active at that time.

Use tags to organize conversations

WhatsApp Business includes the possibility of using tags (labels) to identify your conversations, further increasing the organization of customer service. 

With these tags, you can tag conversations in categories such as “new customer”, “paid” and “pending payment”, and even create tags for “promotion” and “scheduled”, for example. 

You can set the categorization of all contacts and conversations. 

Familiarity for customers

As already mentioned, WhatsApp is a means of communication used by all ages, social levels, and genders.

So making your company present through Marketing on WhatsApp is very important and helps you get closer to your potential customers. 

9 golden tips for your WhatsApp Business Marketing

Now that you understand some of the features and advantages of using the Business app, let's list 9 tips to apply good sales and relationship strategies within WhatsApp Business.

1. be personal

Avoid using personalized messages for everyone. The app is aimed at people talking to people, and the feeling of talking to a “robot” can end up hurting you. 

Invest in a more intimate contact, calling the customer by name (without losing cordiality) and respecting the user's space. 

Communicating is the opposite of being invasive. As we mentioned earlier, WhatsApp is an intimate means of communication, and maintaining a normal flow of messages is important.
 
 Avoid distributing a large number of photos and videos to your contact list, for example. 

WhatsApp is a great tool for maintaining good relationships and supporting and promoting your products, but it cannot be the only tool for communicating with your customers.

It should be a complement to your dissemination channels. 

Also invest in your social networks, marketing emails, and blogs. 

Having good strategic planning is essential in any business. 

Therefore, you have established:

• The types of content that will be sent (photos, videos, texts, etc.);
• Times for sending these messages;
• Reasons for which the messages will be sent (publication of a new product, stock clearance, among other reasons);

Having this kind of strategy will help you respect the customer’s space, as well as increase your chances of getting results with WhatsApp Business. 

Receiving messages from numbers we don't know is very unpleasant, isn't it?

Then use the application to connect with users who are already your customers or even have already contacted you for some reason.

These people must have filled out some type of “permission” for messages from your store to reach them, such as store registration, online form, etc. 

Instead of requiring the customer to call a customer service and face a waiting time, you can provide a more agile, simple, and pleasant service, precisely through WhatsApp. 

Make sure there is someone responsible to respond to messages and serve the customer as quickly as possible.

This speed in service is essential for a differential and a good experience for the customer.

There is the possibility of providing an online catalog for your customers to have access to the products available in your store (it can be in PDF, landing pages or even on your e-commerce website).

Give your customers the opportunity to check out the products and ask questions directly with you. Providing exclusive service and increasing the chances of the sale being closed through messages. 

Avoid the use of "Broadcast Lists", which send the same message to a large number of people. 

For the most effective results, it is best to reach people with personalized texts. Greater proximity to the public intensifies your sales and increases customer satisfaction. 

After the purchase is made, do some after-sales work asking if he was well attended, if he had a good experience purchasing the product, or even if the purchase arrived in good condition. 

Attitudes like this help to strengthen the relationship between the public and the company and increase your chances of retaining more customers.