Learn why build your digital presence with website creation

In the Age of Hyperconnection, digital presence can be the missing step to leading your company to success and stand out from the competition.

This is because, currently, companies are impacted and crossed by digital channels.

The ease of obtaining any type of information in a matter of seconds from search engines only shows us how much consumer behavior goes beyond the physical world and is allocated in the virtual environment, in which it finds agility, speed and comfort.

The truth is that from the search engine search box, the consumer understands that it takes a few clicks to find a service or product, actions that are more comfortable than going to a physical store. 

On the other hand, companies are beginning to understand better that they need a professional website to establish a digital presence if they want their names to appear on the long-awaited first page of Google.

Not having a digital presence means nothing other than not being remembered, and not being remembered is a prelude to low sales, outperforming the competition, low market value, decreased profitability, and at the limit – bankruptcy.

5 benefits of having a website these days

So you're still not convinced how a website can help your business? Calm down, maybe you'll change your mind when you know the biggest advantages of having a website in times of hyperconnection, check out:

Being found by and on Google

Before being found by the user, your company needs to be found by Google, and the best way for this to occur is through indexing.

As we have seen, Google's search volume is something that reveals that users continually turn to their search engine to find what they need.

What if what they need is a service offered by your company? If you are not in the search results, you can be sure your competitors will be. 

So, if you don't want to miss out on conversion possibilities, don't measure efforts to create a site with well-optimized SEO, so Googlebot will surely notice you, this is the beginning of crawling, indexing, and ranking.

Strong, unshakable digital presence

As we said, with the creation of websites, your company has a digital presence, regardless of geographic location, and can be found more easily on the internet. 

And, once found, if your content is creative and your products/services are able to offer a differentiator, you will surely outperform the competition, attracting more leads with strong potential to become your loyal customers.

Increasing credibility with consumers

It is indisputable, that a website passes an air of greater professionalism and authority to users than other social networks. No wonder, it is possible to highlight the company's expertise from the pages of:

• About Us;
• Contact;
• FAQ.

Therefore, you demonstrate why your team is an expert in what they do and answer the main questions of customers, in addition to conveying the objectives and purposes of your business, establishing greater identification with the public that shares them.

And you can be sure, that the proof of the company's ability is a badge and a driving force for the prospect persona's decision-making.

Greater chances of attracting customers

The biggest problem of a purely physical store is the difficulty of prospecting new customers, due to the difficulty of promoting its products. What can be fixed by creating?

It doesn't matter if your business is local or national, a website is always a popular tool to attract new customers, as long as the right SEO and digital marketing strategies are mobilized, after all, user acquisition goes from improving the customer experience even generate personalized offers.

raise conversions

In addition to increasing a company's digital presence, a website also makes it possible to see products from the intuitive and attractive showcase of its own pages, since the images of the goods can be displayed there for free purchase. 

But, above all, a website enables a more transparent relationship with the customer, whether through pop-ups, landing pages, blog posts and comments, and customer service chats.

And you can be sure, all communication networks support the purchase decision.

How can a website help your business?

The creation of professional websites began to gain expression from the moment companies became aware that without a digital presence they would be doomed to failure. 

Institutional sites, blogs, one-page, hot sites began to emerge as subterfuges of services and products marketed by companies from different niches, but with a single and the same purpose: to appear in users' search results.

By now you must have already understood the importance of the website for the virtual world, right?!

It is through a website that your business will be recognized by search engines and, consequently, found by users. But how?

You need to understand that having a website is not enough, it is also necessary to have a website that provides relevant content, which truly impacts the lives of users, converting them into leads. 

For that, you need to understand that a website can help your company gain more relevance, by following these steps:

1. Create a blog

An institutional website is crucial, but it's not everything. Every visionary company understands that the user journey starts at the top of the funnel, and this is where the information is.

Go for it, you don't want to acquire any users on your site, you want to acquire qualified traffic.

To do so, it is necessary to have a blog to educate your target audience, providing informative and quality content about your niche, which will consolidate itself as a reference on the Web. That way, you not only qualify your leads but also nurture them on a recurring basis.

In addition, when a company has a responsive blog, it not only strengthens but also increases the credibility of the brand, since it shows itself as an authority on the subjects it proposes to discuss – in addition, it already earns Expertise, Authoritativeness, and Trust points, increasing the possibility of ranking.

2. Bet on good SEO practices

What is the point of creating professional websites if the layout of your pages is not intuitive, if there are problems with CLS (Cumulative Layout Shift), if there is no good flow of PageRank and if the content has no organic potential?

Lost in terms? This means that your website needs search engine optimization.

After all, it is through good SEO practices that a website has the possibility of raising greater visibility.

With the right technical optimizations and the structuring of the content according to the keywords with the highest potential for searches and less ranking difficulty, your website will certainly be able to appear in the Featured Snippets, when users trace convenient searches to your niche.

3. Adapt to the media

Do you want to have a website with high visibility? To adapt to the means of content consumption. Don't limit yourself to the desktop, after all, according to Gartner, the number of mobile devices is estimated to grow by 125 million in 2021.

It seems to us that the rapid consumption of information performs better with mobile access than with the desktop, but we know well that a responsive website is capable of adapting to both environments. And does yours adapt?

You can already tell that a website is your digital brand and the gateway for your leads, right?

But, as you learned, it is not enough to have any website, you must have a responsive and professional website.