Digital Influencers: All about the new profession in the digital world

 

It is a fact that, nowadays, many people would like to be among the main digital influencers, after all, these people manage to produce content they like and attract a large number of followers.

The internet has brought a series of surprising news to our daily lives since it was created: different business models have emerged, completely changing the lives of entrepreneurs and consumers.

The user, in turn, is more weighty, and nowadays anyone can exert influence, as well as other different media channels. This is exactly what made it possible to work on the personal image on the web.

You can be a reference in a certain subject, interact with your followers and work with what you really like. In addition, we cannot forget that this is often quite profitable.

Influencers are ordinary people, but they have the ability to influence the decisions of their followers. With an eye on this, several companies began to see these people as a good marketing strategy.

For this reason, in this article, we are going to explain a little more about digital influencers, their strength these days, and what are the advantages of hiring them to create your content. Follow up!

What is a digital influencer?

The digital influencer, also known as a digital influencer, is nothing more than a person who stood out on a certain internet channel, such as blogs and social networks.

They hold a prestigious position, and so they influence the behavior and decisions of their followers. In other words, they are considered a reference.

From there, they began to receive proposals from different companies, such as one specializing in air conditioning installation. The objective is to publicize various solutions in products and services.

However, the digital influencer is not like a celebrity who is seen by the general public. In fact, these are people who receive attention from a part of the market.

That is, the content produced by followers is segmented and focused on a specific audience. For example, we can find influencers focused on different subjects, such as:

• Games;
• Fashion;
• Trips;
• Gastronomy;
• Fitness life.

These are just a few examples, and from the moment they work within these niches, they start to interact directly with people interested in these issues.

Now think, for example, of the possibilities that a travel agency would have when partnering with a digital influencer who talks about tourism.

A hotel could also make this partnership, as the influencer in question deals directly with an audience that likes to travel.

Likewise, a clinic that specializes in leg laser hair removal can partner with an influencer who focuses on beauty and wellness tips, and so on.

It is a strategy that helps to increase sales considerably, as your product or service will be commented on by a person who has a loyal audience.

Based on this information, it becomes much simpler to assess the strength that these professionals currently have, as will become clearer later.

What is the power of influencers these days?

One of the main characteristics of digital influencers is that they are able to do more with less, something very important for organizations, given the economic recession we are experiencing.

The profiles speak to specific audiences and, for this reason, the brand finds it much easier to dialogue with those who might be really interested in its products and services.

The company needs to analyze if the influencer in question has an audience similar to its own and if they adhere to the chosen topic to talk about the solution.

These days, they have become so popular that the definition of what a celebrity really is has been lost. This is so real that renowned and large companies are investing in these professionals.

Often, organizations like a dog orthopedic clinic seek to work with digital influencers because they can go beyond the internet and be present in other media formats.

Benefits of hiring a digital influencer

If you haven't thought about this subject yet, know that partnerships between companies and digital influencers bring many benefits, and among the ones that stand out the most are:

1 – Wide audience reach

By partnering with one or more digital influencers, it is possible to have access to an audience that is constantly present on the internet.

Many companies, as in the case of a specialized medical clinic, which had not yet mapped the virtual audience, may discover that they also have the profile to become a customer.

Nor can we discard the fact that this partnership is just another strategy that will be used in your marketing planning.

That is, together with the other materials, it is possible to impact a specific audience and still expand the reach of the brand.

2 – Vary the communication channels

If you want to attract an increasing number of customers, it is essential to work with different communication channels, and digital influencers stand out a lot in this regard.

This is because they rarely use a single platform, as they usually have profiles on Instagram, Facebook, and YouTube.

In other words, an iPhone screen exchange company will work with people who depend on the content they create to succeed.

That's why the brand will always have updated materials, in addition to appearing on different platforms, simultaneously.

3 – Easily measurable results

It is very easy to measure the results of your strategies with digital influencers, which makes it possible to assess whether a particular influencer is really the most suitable for your business.

This is because it is perfectly possible to know how many people will buy your product or service because of the influencer's indication. To do this, just put a UTM in the URLs that point to the landing pages.

Thus, if an aesthetic clinic specializing in filling in the mouth sees that its partnership is bringing good results, it can maintain its dissemination strategies.

3 – More engaged audience

Digital influencers have great power of persuasion, which is why their audience follows them and accepts their referrals. In this way, with them it is much easier to dictate trends, formulate opinions and form concepts.

Remember that you will be talking to people who are very fond of the influencer and, for that reason, it is very likely that everything he says will be accepted.

This means that your product, in addition to reaching a larger audience, will speak to people who are more likely to buy, as your solution is being recommended by the digital influencer.

4 – The audience is segmented

Undoubtedly, one of the biggest differentiators of digital influencers is the fact that their audience is extremely segmented.

For example, a clinic specializing in facial nose harmonization can partner with a digital influencer who speaks to people interested in issues related to aesthetics.

Consequently, the dissemination of your services will be much more targeted and the chances of winning new customers will be much greater.

So, the more segmented your audience is, the easier it will be to make these conversions, since they are people who, in some way, have already shown interest in what was recommended by the influencer.